Yellin recalls liking something that bubbled like the ocean. For a long time, the frontrunner was close to the current ta-dum, but also included a goat noise. Bender came up with 20-30 sound effects in different styles. Yellin enlisted Academy Award-winning sound designer Lon Bender for the project, giving him descriptors that conceptualize this sound: Tension, release, quirky, and more. He wanted the sound to tell a story - in three seconds and less. In 2020, no one argues that Netflix (opens in a new tab) is more synonymous with entertainment than technology, but the introductory sound had to say that too. Yellin didn’t want anything that sounded too much like software or games. Yellin is a former filmmaker with an affinity for sound design, and he led the process of creating the ta-dum: Something immediately sonically tied to the experience of watching Netflix.ĭesigning the sound presented challenges, especially in that it had to be very short. In an episode dedicated solely to this sound, Netflix VP of Product Todd Yellin starts out by revealing that it's actually called "ta-dum" internally. But where did it come from? The podcast Twenty Thousand Hertz and host Dallas Taylor decided to find out, and reveal the fascinating story behind this ubiquitous sonic logo. We're all familiar with Netflix's iconic "ta-dum" intro sound, which has been around since 2015 - many of us hear it multiple times a day.
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